Web 2.0
The principal purpose of social media marketing is to make communication between company and customer more practical. The second aim is to develop suitable messages for the user in order to develop more interest in him and extent the diffusion of these messages. In this way the company can extent the success of the brand and of the products or services, establishing purposeful relationships with customers and receiving a direct feedback.
Lovemark uses system WEB 2.0 with the purpose to create a business strategy with the customer.
Corporate Blog
Forum/Wiki
Social Network
Article marketing
Buzz marketing
Brand reputation
