Information on the processing of personal data pursuant to Articles 13-14 EU Reg. 2016/679

Interested Subjects: Web Users.

LOVEMARK SRL as Data Controller of your personal data, pursuant to and for the purposes of EU Regulation 2016/679 hereinafter ‘GDPR’, hereby informs you that the aforementioned legislation provides for the protection of data subjects with respect to the processing of personal data and that this treatment will be based on principles of correctness, lawfulness, transparency and protection of your privacy and your rights.

Your personal data will be processed in accordance with the legislative provisions of the aforementioned law and the confidentiality obligations provided for therein.

Purpose and legal basis of the processing: in particular, your data will be used for the following purposes relating to the execution of measures related to contractual or pre-contractual obligations:

  • Insertion in the site database;
  • Respond to your requests.

Your personal data may also, subject to your consent, be used for the following purposes:

  • Sending information about the owner’s services through telemarketing and also through automated tools (newsletter). The Owner, through an external service, to compare and possibly improve the results of communications, uses systems for sending newsletters and promotional communications with reports. Thanks to the reports, the Data Controller will know, for example: the number of readers, openings, unique “clickers” and clicks; the devices (IPhone, Blackberry, Nokia …) and the operating systems (Windows, Apple, Linux, Android …) used to read the communication; the detail on the activity of the single users; the number of outstanding users who have not yet confirmed their registration; the detail of the emails sent by date / hour / minute; the details of the emails delivered or not, of those forwarded; the list of unsubscribed to the newsletter; who opened an email or clicked a single link; users with message display problems; the link tracking (that is the number of clicks made on the links of the message); click tracking (which links were clicked and by whom). All these data are used for the purpose of comparing, and possibly improving, the results of communications.

The provision of data is optional for you with regard to the aforementioned purposes, and any refusal to treat it does not compromise the continuation of the relationship or the congruity of the treatment itself.

Processing methods. Your personal data may be processed in the following ways:

  • outsourcing of processing operations;
  • data collection by computer or electronic means;
  • processing by electronic calculators.

Each treatment is carried out in compliance with the procedures set out in articles 6, 32 of the GDPR and through the adoption of the appropriate security measures provided.

Communication: your data will be communicated exclusively to competent subjects duly appointed for the performance of the services necessary for a correct management of the relationship, with guarantee of protection of the rights of the interested party.

Your data will only be processed by personnel expressly authorized by the Owner and, in particular, by the following categories of employees:

  • Account Manager;
  • programmers and analysts;
  • Administration office;
  • marketing office.

Your data may be communicated to third parties duly appointed. Data processors, in particular:

  • cloud provider;
  • Company for the mail marketing service.

Dissemination: Your personal data will not be disclosed in any way.

Conservation Period. We inform you that, in compliance with the principles of lawfulness, limitation of purposes and minimization of data, pursuant to art. 5 of the GDPR, the retention period of your personal data is:

  • established for a period of time not exceeding the achievement of the purposes for which they are collected and processed for the execution and fulfillment of the contractual purposes;
  • In the time necessary to carry out commercial activities on the potential customer;
  • For the optional purpose “sending commercial communications” up to revocation of the consent and / or deactivation of the service.

Owner: the Data Controller, pursuant to the Law, is LOVEMARK SRL (LARGO GIAMBELLINO 4 / B, 42124 REGGIO EMILIA (RE); P.Iva: 02366620355) in the person of its legal representative pro tempore.

You have the right to obtain from the holder the cancellation (right to be forgotten), the limitation, updating, rectification, portability, opposition to the processing of personal data concerning you, and in general can exercise all the rights provided by the articles 15, 16, 17, 18, 19, 20, 21, 22 of the GDPR.

EU Reg. 2016/679: Articles 15, 16, 17, 18, 19, 20, 21, 22 – Rights of the Interested Party

1. The interested party has the right to obtain confirmation of the existence or not of personal data concerning him, even if not yet recorded, and their communication in intelligible form.

2. The interested party has the right to obtain the indication:

a. the origin of personal data;

b. of the purposes and methods of processing;

of the logic applied in the case of processing carried out with the aid of electronic instruments;

of the identification data concerning the data controller, data processors and the designated representative pursuant to article 5, paragraph 2;

the subjects or categories of subjects to whom the personal data may be communicated or who can learn about them as appointed representative in the State, managers or appointees.

3. The interested party has the right to obtain:

a. updating, rectification or, when interested, integration of data;

b. the deletion, transformation into anonymous form or blocking of data processed in violation of the law, including those for which conservation is not necessary in relation to the purposes for which the data were collected or subsequently processed;

c. the attestation that the operations referred to in letters a) and b) have been brought to the attention, even with regard to their content, of those to whom the data have been communicated or disseminated, except in the case where such fulfillment proves impossible o involves a manifestly disproportionate use of resources with respect to the protected right;

d. data portability.

4. The interested party has the right to object, in whole or in part:

a. for legitimate reasons to the processing of personal data concerning him, even if pertinent to the purpose of the collection;

b. to the processing of personal data concerning him for the purpose of sending advertising materials or direct sales or for carrying out market research or commercial communication.

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