Business Intelligence Analyst

B.I. for company's competitiveness

Business Intelligence (BI) is the set of processes and tools through which a company can collect data of different nature, analyze them and make strategic decisions. Today, corporate competitiveness is measured not only in terms of positioning compared to competitors but also in terms of a constant improvement in the efficiency of business processes.

It is not enough to have a large amount of data to obtain economic and social benefits, but it is necessary to know how to use them in the right way. The corporate business will be more and more data-driven and the company’s competitiveness will be more and more on the ability to extract value from the data. For this reason, Big Data are increasingly defined as “the new oil”.

Through the BI, Lovemark helps companies analyse data from their business processes, turn them into relevant insights, and make strategic decisions that optimize profitability. Lovemark provides customers with specific skills and technologies to organize, categorize, re-elaborate the information in their possession and produce knowledge useful to the corporate business.


As already mentioned, the purpose of Business Intelligence is to obtain a better overview of data, capturing hidden trends and patterns, through an in-depth descriptive statistics analysis, which is the basis of the predictive analysis and all the activities of Data Analytics.

Here are some of the benefits of the Business Intelligence in the corporate environment:

  • Affordability of the process, once the objectives of the analysis have been set and the technical tools adopted, the analysis process is carried out automatically and allows a real-time monitoring of the company’s performance and activities.
  • Speed and effectiveness of decisions, the work of data selection and the results provided by Business Intelligence allow to make fast decisions based on certain elements.
  • Homogeneity of information, data can be shared as univocal.

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