Business Intelligence Analyst

B.I. for company's competitiveness Business Intelligence (BI) is the set of processes and tools through which a company can collect data of different nature, analyze them and make strategic decisions. Today, corporate competitiveness is measured not only in terms of positioning compared to competitors but [...]

Google Analytics

Measuring performance to implement effective strategies To fully understand the performance of your website is not enough to install Google Analytics but it is necessary to configure objectives and conversions and refer to precise KPIs - Key Performance Indicators - i.e. performance indicators, which must [...]

Brand monitoring

Brand monitoring and online reputation: what people say about your brand on the web? Brand Monitoring allows you to monitor and measure a company's online reputation. Lovemark analyses the brand's reputation on the web and in particular on social networks through the monitoring of conversations [...]

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